Art direction

Concept, branding design, packaging
design, webdesign and ecommerce

About

EPOQUE is a Swiss fashion brand built around simplicity, oversized silhouettes, and expressive color. Every piece is produced with a strong focus on quality, longevity, and sustainable craftsmanship—designed to be worn, loved, and kept.

For the brand’s debut season, Freshman collaborated with EPOQUE to create the illustrative visual language. The palette leans into soft pastel tones, striking a balance between subtlety and impact, and setting the mood for a fresh, modern aesthetic.